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Privacy Policy

At Alp Lab, we value your privacy. This policy explains how we collect, use, and protect your information.

1. Information we collect

  • Personal info — name, email, and other contact details you submit through forms.
  • Technical data — device, browser, IP address, and usage data.
  • Analytics data — page views, browser, device and approximate location, measured with Google Analytics 4. Google Analytics cookies are set only if you accept them in the cookie banner. See our cookie policy.

2. How we use your information

  • Provide services (e.g. Dev Kits, support).
  • Improve website functionality and performance.
  • Send updates and marketing — you can opt out anytime.

3. Sharing your information

We do not sell your information. We may share it with trusted service providers or when required by law.

Google Analytics 4. We use Google Analytics 4, provided by Google Ireland Limited, to measure how the site is used. The site runs Google's Consent Mode: until you accept analytics cookies, the Google tag sends Google cookieless measurement pings only; if you accept, it also sets the_ga and_ga_<container-id> cookies. Advertising features stay off. Google may process this data outside the EU/EEA under its own safeguards; seeGoogle's privacy policy.

You can change your choice at any time withCookie settings in the site footer, which reopens the cookie banner, or with.

4. Data security

We implement security measures to protect your data, but cannot guarantee 100% security.

5. Your rights

You can request access, correction, or deletion of your data. For marketing emails, you can unsubscribe at any time.

6. Contact us

For questions, email us at contact@alplab.ai.

Alp Lab AB · Sjöhagsvägen 6A, 721 32 Västerås, Sweden · Org. 559383-1463